Custom Cost Tracking

Custom cost tracking

Some costs don't fit neatly into product costs, shipping, or ad spend — things like packaging materials, a monthly subscription to a tool, agency retainers, warehouse rent, or a one-time expense like equipment. These go into Manual Expenses.

Go to Costs → Manual Expenses to manage them.

Adding an expense

Click Add Expense. Fill in:

• Name — what the expense is (e.g. "Packaging materials", "Shopify monthly fee", "Agency retainer")
• Amount — how much
• Currency — defaults to your account currency
• Type — one-time or recurring
• Date — for one-time expenses, the date it occurred. For recurring expenses, the start date.
• Frequency — for recurring: monthly, quarterly, or annually

Recurring expenses auto-apply to each period they cover, so a monthly expense entered once shows up every month in your P&L.

One-time vs recurring

Use one-time for: a batch of packaging you bought, a piece of equipment, a domain name renewal.

Use recurring for: Shopify plan fee, app subscriptions, agency retainers, warehouse rent, Klaviyo or email tool costs.

Where these appear

Manual expenses show in your dashboard total costs and in the P&L report under "Operating Expenses". They also show in Costs → Breakdown so you can see what's contributing to your cost base.

Editing or deleting

Click the three-dot menu on any expense to edit or delete it. Deleting a recurring expense removes it from all future periods but doesn't retroactively remove it from past months where it already counted.