Marketing ROI Analysis
Measure real return on ad spend across all your channels.
Marketing ROI Analysis
The marketing section of Shopimize shows you what your ad spend is actually returning — not the inflated ROAS figures from ad platforms, but the real profit generated per euro spent.
The marketing overview
Costs → Marketing gives you a blended view across all connected ad platforms: total spend, total attributed revenue, and profit ROAS for the selected period.
The channel comparison table lets you compare platforms side by side. If one platform is generating 3× profit ROAS while another is barely breaking even, that's a budget reallocation signal.
Per-platform detail
Click into any platform (Meta Ads, Google Ads, TikTok Ads, etc.) for campaign-level data. You'll see spend, clicks, conversions, and profit ROAS broken down by campaign and ad set.
What "Profit ROAS" means
Revenue ROAS = Revenue ÷ Ad Spend. This is what ad platforms report.
Profit ROAS = (Revenue − All Costs) ÷ Ad Spend. This is what Shopimize calculates.
A campaign with 4× revenue ROAS can still have negative profit ROAS if your margins are thin. The only number that tells you whether a campaign is actually working is profit ROAS.
A note on attribution
Shopimize uses spend data from each platform's API directly. It doesn't do click-level attribution or last-touch modeling. The profit ROAS shown is a blended figure for the period — useful for budget decisions, not a replacement for in-platform attribution analysis.
Related Articles
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- Cost Tracking & ManagementAn overview of how Shopimize tracks every type of cost.
- Profit & Loss ReportsGenerate and export P&L reports for your store.
- Customer Lifetime ValueUnderstand which customers are most profitable over time.
- Orders AnalyticsBrowse and filter orders with per-order profit and margin data.
- Channel PerformanceCompare profit and revenue across your sales channels.