Your First Profit Check

Your first profit check

After setup, take 10 minutes to verify the numbers make sense before trusting them for decisions.

1. Pick an order you know well

Go to Performance → Orders and find a recent order you remember. Click it to see the full cost breakdown. Does the profit look right given the selling price and what you paid for the product? If profit equals revenue (100% margin), COGS aren't set for that product.

2. Check your dashboard margin

Go to the dashboard and look at your net margin for the last 30 days. Compare it to what you'd expect based on your product margins and ad spend.

Things that commonly make it look too low:

• Transaction fees set too high in Settings → Commissions
• Shipping costs being double-counted
• Custom expenses that are too large in Costs → Manual

Things that make it look too high:

• COGS missing for some products (check Costs → Product Costs for any showing €0)
• Ad platforms not connected yet

3. Cross-reference one product

Go to Performance → Products, pick a product. Multiply the COGS by units sold and compare to the Total Cost column. If it's off by a lot, check the variant-level costs by clicking into the product.

Once the spot-check passes, you can trust the data.