Google Merchant Center Integration

Google Merchant Center integration

This integration works differently — it's not about pulling data into Shopimize, but about pushing profitability labels out to Google to improve your ad bidding.

What this does

Shopimize creates custom product labels based on your profitability data and pushes them to Google Merchant Center as custom_label_0 through custom_label_4. In Google Ads, you use these labels to split Shopping campaigns or PMax asset groups by profitability — bidding more on high-margin products and pulling back on low-margin ones.

Setting it up

Step 1: Create label rules in Settings → Product Labels. Define what "High Margin", "Top Seller", "Underperforming" means for your store.

Step 2: Go to Integrations and click Connect Google Merchant Center. Authorize Shopimize to write to your Merchant Center account.

Step 3: Go back to Settings → Product Labels, evaluate your rules, and click Push to Merchant Center.

In Google Ads

After the push, go to your Shopping campaign → Product groups → add a subdivision by Custom label. Set different bids or ROAS targets per label.

Keeping labels current

Labels don't update automatically — push them manually when you want to refresh. Once a month, or after significant cost changes, is a good cadence.