Incorrect Profit Calculations

Incorrect profit calculations

If the numbers look wrong, there's usually a straightforward reason. Here's how to find it.

Profit equals revenue (100% margin on everything)

Your product costs haven't been entered. Go to Costs → Product Costs and fill them in. See the COGS troubleshooting article if they're entered but still not showing.

Margin looks too high

• Some products have no cost entered (check Costs → Product Costs for any showing €0.00)
• Ad platforms aren't connected yet — go to Integrations and connect them
• Shipping costs aren't configured — go to Costs → Shipping

Margin looks too low

• Transaction fees may be double-counted — check Settings → Commissions to make sure you don't have duplicate rules for the same payment method
• A shipping carrier and a manual flat rate are both active — pick one or the other
• A manual expense in Costs → Manual is too large or entered incorrectly

One specific order looks wrong

Click the order in Performance → Orders to see its full cost breakdown. The breakdown shows exactly what was deducted and why. Compare each line against your expectations to find the discrepancy.

Profit is negative on every order

Either COGS are entered too high, or a cost rule is applying incorrectly. Check Settings → Commissions for any rules with very high rates, and check Costs → Product Costs to make sure the per-unit costs are per unit and not per batch.

After changing costs, old orders don't update

Go to Costs → Product Costs, find the product, and after saving new costs, click Backfill historical orders. This recalculates profit for past orders using the updated COGS.